Fashion industry
Posted in General Info about Festivals on 01. Nov, 2009
Fashion industry
Posted in General Info about Festivals on 01. Nov, 2009
One thing that never changes is that things change. In the fashion industry this proverb is a rule of thumb. If you are a fashion designer looking to make a profit out of it, there are a few tips that could help you plan. Identify your target customers. Are you designing your apparel for children, teenagers or for the elderly? Now, narrow down your objective. For instance, if you are focusing on children, identify what interests children. They love cartoons and vibrant colors. Choose the colors that suit the moods of children. For instance, girls like pink and boys love black and brown. More detailed research on income groups would help you to determine a financial target. Are you willing to sell your designs to lower income groups or higher income groups? What is your price range? $5 or $500?
You could do the research with market research, survey results or even by gleaning from your experience. In fact your experience would be the best judge in identifying the fashion market. Your ideas are unique and in fashion this is a USP (unique selling point). Though fashion designing changes from time to time, there are many patterns and colors that never change. You will be surprised to know that there are many colors and designs that were liked by your great grandfather, your grandfather, your father and you.
You may have to spend a considerable amount of time researching basic aspects such as age, gender, size, and price even before you start your fashion designing business. Once you do this it is easier to sell your products since you will know where to sell your product; how to market them; and how much profit you could make based on the research that you have done and the specifications you have identified for your target customers.
Are you a fashion freak? Do you create your own apparel or textile design? Are you looking for ways to sell your creative designs? The internet could be one of the best ways to market your ideas. There is a huge demand among various age groups who prefer unique and personalized fashion from designers who could help them in creating dazzling fashion combinations. For instance, fashion designing in the entertainment industry is one of the possible markets. You could browse some of the popular entertainment websites to find markets for your creative ideas. Browse the net, contact them to propose your designs and do this till you find a client who is interested in your ideas. Once your fashion designing ideas become a favorite getting orders will be easier.
The fashion industry is big business. There is no getting around that subject. I personally feel that no one should dictate to me what I should wear. Let alone, create within me, or anyone else for that matter, peer pressure if not conforming to the accepted dress code.
The general public is unable to afford the runway prices, let alone having the desired figure to fit into the marketed clothes. Peacock hats definitely would draw interest on the streets, but then would it be the desired interest?
It is a well known fact that what was acceptable years ago, as a standard of dress, will eventually return to being acceptable given time. Remember those bell bottom pants? They are back – just redesigned using different fabric and supported with different add on features. Men’s ties are also a subject that seems to be incorporated into the trend setting fashion world. Skinny, floral, wide, silk, long, short – you name it. What was popular with ties years ago will eventually return as being popular today.
What can be don, given the ever changing fashion industry, to find some sort of niche in your personal appearance? Therein lies the secret. It is what you feel comfortable with. Be your own fashion designer. Wear clothes that are a part of your personality and not some designer’s means to an end. After all – purchasing any designer’s clothing lines pays for the designer’s ever increasing appetite for the “good life” while keeping a strangle hold on yours.
In these tough economic times, it is possible to take what is available in your closet and make a few adjustments, should your need be to keep up with the latest fashion. If you are unable to do so, seek out a professional who will gladly “update” you with a far less asking price. You are an individual. Your “clothing eye” should be unique unto you.